Beauty Conventions: IBS, Mid-Atlantic 2017 - Fashion Focus presented by Cosmo Professionals

     We all love to watch TV and see gorgeous people having their perfect hair bounce in the air with makeup that never sweats off or runs and we don;t question whether it was done by those people or the professional hair and make up artists are behind that trend?

     I've talked to various models and as to their personal preference they choose to have a bare natural look to their skin and hair, since they are all dolled up once they are working thus when they are off they prefer not to have paint on their face.

These artist are magicians in their own right, some people you won;t ever recognize without their professional makeover. All these professionals meet once a year in various locations throughout the year and exchange new trends, color, techniques, products and master classes, awards and Q&A's.
  Right now they just finishing up Mid-Atlantic 2017 - Fashion Focus presented by Cosmo Professionals at the Gaylord National Resort & Convention Center. They gathered to continue to educate the new hungry students their trade and introduce new innovative products and techniques. Then they will move on to the show called IBS in NYC aka International Beauty Show which will happen in Jacob K Javits Convention Center. It is a huge convention of industry professionals all in one place, sharing their craft with others.

     Don't forget about the beautiful models who will strut the runway to show off the works of the masters of manipulation. I just covered the Mid-Atlantic Convention and will make sure you know everything about the IBS NY Convention of 2017 coming up on March 12-14.
     One of my favorite brands that i look forward to seeing at these conventions is Chi/Farouk, the talented men and women artist are absolutely great and always full of energy and fun on stage and ready to share their intricate tricks of awesomeness with others.

By: Anna Kuchma
Photography: Dennis Kisilyov